Brand Guidelines | Athens Wellness & Fitness Festival

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LOGO USAGE GUIDELINES

To establish a consistent brand visualization in all areas of our corporate communication, we have developed general brand guidelines that define the use of logo, colors and typography.

By sharing the ATHENS WELLNESS & FITNESS FESTIVAL (AWFF) brand guidelines, we would like to familiarize you with the AWFF logo and to ensure that is consistently applied throughout all electronic and printed material.

The application of the points listed below is obligatory for every user. Changes made by the user himself will not be accepted.

Should you require further information or approval please contact us at: info@awff.gr.

COMPANY NAME

In continuous texts, the name ATHENS WELLNESS & FITNESS FESTIVAL is not displayed as the company logo, but in the respective typeface exclusively in capitals.

ATHENS WELLNESS & FITNESS FESTIVAL

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Athens Wellness & Fitness Festival

ATHENS Wellness & Fitness Festival

athens wellness & fitness festival

LOGO

The AWFF logo consists of a figurative mark and a word mark.
athens fitness festival logo athens fitness festival logo on blue background

If the logo is to be displayed negatively, only the white version may be used on dark background. The logo is not to be colored in other colors.

athens fitness festival logo on grey background athens fitness festival logo on black background

For appropriate purposes, the figurative mark can be used alone and in the following variations.

athens fitness festival logo athens fitness festival logo on blue background athens fitness festival logo on black background

TYPOGRAPHY

AWFF’s base font is the Gotham font family. Gotham font is a geometric sans-serif typeface family and were inspired by examples of architectural signs of the mid-twentieth century.

gotham font medium gotham font italic gotham font light

AWFF COLORS

RBG 91 | 195 | 190

CMYK 60% | 0% | 30% | 0%

PMS 3255 C

RBG 155 | 183 | 223

CMYK 37% | 20% | 0% | 0%

PMS 2128 C

RBG 28 | 25 | 78

CMYK 100% | 98% | 30% | 40%

PMS 274 C